We can do better for our pets
Truth? The pet food industry is largely unregulated in Canada.
The only policy grocery stores universally follow: Stock the pet food in the cleaning aisle because it’s more synthetic than it is natural, and grocers don’t want to stock it next to the real food. We wish we were joking, but we’re really, really not. Just look at the 2007 pet food recalls that sickened or killed tens of thousands of canine and feline friends, all thanks to a lack of regulation that caused contamination in a Canadian pet food manufacturing facility. We can do better for our fur babies.
We were so appalled by the lack of regulation in the pet food industry, we formed the Fresh Cooked Pet Food Alliance (FCPFA) to establish an industry standard for accountability, transparency and integrity. Of course, all our meals are FCPFA-approved, and you can actually see them made by our team of professional chefs—yes, chefs—in the commercial kitchen at our flagship store.
The truth is a raw meat diet isn’t always safe for us or our pets. After years of evolution, your cat or dog’s lifestyle is more like yours than a wildcat or wolf’s (hello, Netflix and treats). Meat and veggies cooked to the optimal temperature and time are safer and easier to digest and absorb nutrients than raw meat or kibble.
Even vet-backed kibble can’t meet the nutritional profiles of real food. When it comes to pets with health conditions, survival isn’t good enough—we want our four-legged fam to thrive. Whether your fur baby needs a diet for allergies, weight, IBS or pancreatitis, our pet nutritionists have formulated all-natural meals to support those fur baby bods. Say hello to wagging tails again.
Food for thought
Our animal nutrition consultant, Kelly Swanson, Ph.D., has led several studies at the University of Illinois Department of Animal Sciences that showed dogs who ate fresh food absorbed more nutrients (and produced 66% less poop!) than dogs who ate kibble.